SEARCH AND EMPLOY - This Thursday @ Ambiance

SEARCH & EMPLOY
This Thursday Evening,
October 4th @ Ambiance
133-18 Guy R. Brewer Blvd.
Jamaica, NY 11434



Alchemy is defined as "any magical power or process of transmuting a common substance, usually of little value, into a substance of great value." Those behind SEARCH & EMPLOY are musical alchemists, promoting awareness of conscious hip-hop music.

Conscious hip-hop? "That's not to be confused with gospel music or inspirational music," says Maom (pronounced May-ohm), one of the featured artists on the bill this Thursday. "It's a realm in the sense of being aware of your culture, your surroundings, but you don't have to be a radical about it."

He believes positive lyrics don't get too much of a push. Maom respects rappers like Saigon ("He's the perfect voice to make change") and Nas for giving a platform for the Queensbridge Projects in Long Island City a true voice. He says today, artists are claiming to do that, but are only creating an image for themselves. "If they don't put out music that is relevant, we're going to die out." He continued to express that songs are lacking creativity and lacking responsibility, which glorify wealth, fame and violence without any alternatives. "If you chose to speak about how they made it and how much they got out of it...but let me know it's hell in a four minute song. Give me roadblocks and let me know that I can do something else. The guy next door was just as poor as I was, but didn't choose the same path." Check out Maom's Myspace page. A track titled "Cake Revenge" he wrote deals with the pressures of having money and conformity.

Wendell Jordan, COO of I.F.A Recordings/BlackTone Music had a couple of shows, but this is their first real show. "Basically, we want to go to neighborhoods and find local talent who is pushing the envelope of true art and to have a true show." He hopes to have more shows like this in Queens and to give a clear sign that you don't have to go into Brooklyn or uptown to Harlem to hear great talent.

Don't forget to also check out Raw Stalin, Choyce and Jugga - all will be performing This Thursday. The Movement is: SEARCH AND EMPLOY.